Course Content
Introduction to the 8 practices
This is a T-Shape program in fashion design development and not a course. The Outcome of this program will result in 1) the best design award for fashion Designers. 2) The Best Range Plan Award for Buying & Merchandising and 3) The Best Digital Marketing award for Marketing
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Introduction to Cocooning - Zoom Session
About the Practices
02:21
8 practices for generating innovative fashion
About Digital Design Artist
02:00
About Fashionomist
05:00
About Lifestyle Curator
05:00
Sensing
Trend Superforcaster is an animal that demonstrates some degree of mastery in trend forecasting. In this module, we will examine the attributes of a super forecaster as identified by Philip Tetlock and Dan Gardner in their book Superforecasting The Art & Science of prediction. And we will get to experience applying the essence of it in the realm of fashion trend forcasting.
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Sensing As a Practice
00:00
Assignment on Sensing
00:00
Sensing
Mood Board Elevator Pitch
7 Secrets of Super Trend Forecaster
00:00
Define the First Questions for Your Chosen Brand
Envisioning
We will now elevate from the state of sensing to envisioning, where having observed the patterns of breakdowns and patterns of breakthroughs, it's time to notice the rhythms of life in these experiences and as an artist colors and embellish them into completing stories.
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Distinguishing Envisioning
00:00
Envisioning Quiz
Fundamental of Fashion Economics
00:00
The Interview
Generating
We will observe how we generate our product creation in distance, time and form. And it will happen in our conversation. The distinction between description and practice is deep and fundamental. For example, your final line is like a Map which is not the territory. The sample-set is your Product in its real existence or in 3d form which you can visualise.
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Generate the Brand Profile
00:00
Pretotyping
00:00
Adoption
Adoption is a practice based on a commitment to solving a human-centric problem. This practice results in integrity-based innovation
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Adopt a new practice
03:00
Please elaborate on what new practice you have been taken up during this program?
To see how the new adopted practice works
00:00
Please elaborate how this new practice is giving you the desired results?
To integrate the new adopted skill with existing practice.
00:00
Please elaborate which exiting way of working has got improvised for you?
Curation
Art of Curation is about Selection, Organising and offering personalised tailored choices to help clients buy. Its is opposite of selling what you already have.
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What is Selection as a Practise of Curation?
00:00
Rendering
Its a process of pretotyping what your consumer cannot visualise and help them find what they really want
Story Telling (Show Back)
It's a presentation curated collection ready to go to market. To understand what value it will deliver to estimate and forecast its full-price sell-through.
Trade Show (Trunk Show)
It's a Realty Check preview of your collection to create the marketing buzz and exclusivity with an invite-only approach. The outcome of this distinction is to create consumer-generated content as part of its pre launch.
12-week T-Shape Cocooning Program for fashion Startups
About Lesson

The T-shaped Marketer is the new age fashion curator at Design Wolf. This is a new generation of digital marketers who with no code can dwell in dealing with style overload with craft like never before. As a digital marketer, you will get a holistic view of data analytics, buying and 3d design development. You will be in a position to relate to other vertical’s world view to building connections with your key areas of performance. This will clearly give you a strategic advantage working with the larger brand teams digitally.

 

By the End of 12 weeks of Cocooning, you would have known-how of Growth Hacking, Digital Cataloguing, and Funnel Curation. And a clear road map will be built for you with one on one coaching. You will thus get a deep understanding of Fashion Curation with access to new-age Drip Marketing, Lead generation and funnel management tools.

About Buying & Merchandising Award

The Award will be for the Buyer/Merchandiser who would demonstrate the practice of generative innovation. It’s a proven 8 step practice that will get distinguished during the 12-week program. The Award will be given the basis of the best innovation in buying & merchandising which will result in the most profitable and high growth collection.

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