Strat from Outside, then turn them to the inside view for an accurate forecast: It’s simple: trends are spread by people. Everyone has a specific role in making an idea or activity a trend. … Innovators are the ones responsible for bringing an idea to life. Early adopters, who have significant influence, then drive trends towards becoming a reality. So to generate innovation in your trend is to start from the outside but turn that into the inside by you playing the role of an Influencer. Start doing your own research by simply creating your theme board. For example, if genderless fashion is the outside view and you would like to predict its trend in your own market, simply strat with a Theam board and gather the wisdom of the crowds.