DESIGN WOLF
Product Leadership Fellowship
You weren't meant to graduate as an intern.
12 weeks. 5 students. 1 real fashion product each. Powered by Fashionpreneur Arena.
Launch it. Sell it. Own it. Choose your path to join.
Applications reviewed on a rolling basis. Multiple pathways available.
Why This Fellowship Exists
Most fashion students graduate with:
- → A portfolio full of concepts that were never made
- → An internship where they made mood boards for someone else's brand
- → A CV that says "assisted with" instead of "built"
Design Wolf Fellows graduate with:
- → A launched product with their name on it
- → Real sales data and customer feedback
- → A story that starts with "I founded" instead of "I helped"
This isn't a course. It's not an internship.
It's a 12-week founding sprint powered by Fashionpreneur Arena — a virtual gaming-based learning and execution system where you build, launch, and sell a real fashion product while fulfilling your Graduation Project.
You don't simulate entrepreneurship here.
You become it.
What You'll Actually Achieve
A Product in Market
Not a mockup. Not a deck. A real product that real customers bought with verifiable sales data.
A Founder-Level Portfolio
The case study that gets you the interview — design, production, marketing, sales, all under your ownership.
Cross-Functional Leadership
You'll work in a Wolfpack of 5. Each person owns a domain. Everyone learns the full system through Fashionpreneur Arena.
Industry Proof
Mentorship from operators who've built brands, scaled launches, and hired graduates like you — plus potential sponsorship from industry leaders.
GP That Actually Matters
Your Graduation Project won't be theoretical. It'll be something you can point to and say: "I made this. It sold. Here's the data."
The Transformation
You stop asking for permission and start making decisions. You stop being a student and start being a founder.
Choose Your Path to Join the Fellowship
We believe talent shouldn't be limited by upfront capital. That's why we offer multiple pathways to join — choose the one that fits your situation.
Real Security Deposit
Fully Refundable Based on Performance
Pay a traditional refundable deposit upfront. Execute well through Fashionpreneur Arena missions and earn it back through weekly assignments plus sales-based payouts.
Virtual Merit Deposit
Design Wolf-Issued Tokens
Can't pay upfront? We issue you virtual tokens. Complete Fashionpreneur Arena challenges, prove execution quality, and convert tokens into real equity in your product.
Merit Fellowship
Fully Sponsored Entry
Industry leaders, brands, institutions, or parents sponsor exceptional students. Zero deposit required. You bring talent and hunger. They invest in your potential.
Crowdfund Your Seat
Community-Backed Entry
Launch a campaign to raise your deposit. Your network becomes your investors. Show them your vision. They fund your seat. You deliver results.
How Fashionpreneur Arena Powers Every Path
Regardless of which entry path you choose, you'll progress through the same rigorous gaming-based learning system that combines virtual challenges with real-world execution.
Level-Based Progression
Complete missions each week. Unlock new capabilities. Earn XP for quality execution. Your progress is transparent and gamified.
Skill Trees & Specializations
Develop expertise in your archetype while gaining cross-functional knowledge. Build your unique skillset through targeted challenges.
Real-Time Performance Tracking
See exactly how you're performing. Every submission is scored. Every milestone is tracked. Accountability meets gamification.
Rewards & Token Economy
Earn tokens for exceptional work. Redeem them for mentorship sessions, resource credits, or convert to real equity in your product.
Not sure which path is right for you? Schedule a strategy call and we'll help you determine the best entry route.
APPLY NOW - CHOOSE YOUR PATHIndustry & Institution Sponsorship Tracks
Are you a brand, retailer, institution, or industry leader looking to invest in emerging talent? Sponsor students through Merit Fellowships and gain early access to the next generation of fashion entrepreneurs.
For Brands & Retailers
Sponsor students who align with your brand values. Get first access to their work, potential hiring pipeline, and authentic brand advocates who understand entrepreneurship from the ground up.
For Institutions & Universities
Partner with Design Wolf to offer your students real-world founding experience. Sponsor cohorts as part of your curriculum innovation. Elevate your program's outcomes and employment rates.
For Parents & Mentors
Invest in a student's future by sponsoring their fellowship. Give them real-world experience, mentorship, and a launched product. Watch them transform from student to founder in 12 weeks.
Sponsorship Benefits
Talent Pipeline
Get exclusive access to graduates who've proven execution capability and entrepreneurial thinking.
Brand Alignment
Sponsor students whose work and values align with your organization. Build long-term relationships.
Impact & Recognition
Your sponsorship is acknowledged in student case studies and portfolio work. Support the next generation visibly.
Crowdfund Your Seat
Don't have the deposit upfront? No problem. Launch a crowdfunding campaign and let your community invest in your potential. Your network becomes your backers.
How It Works
Create a campaign page sharing your vision, portfolio, and why you want to join Design Wolf. Share it with friends, family, alumni, and your extended network. They contribute to fund your seat. You deliver results and share your journey with them.
What Backers Get
Exclusive behind-the-scenes access to your fellowship journey. First look at your launched product. Recognition in your portfolio. Optional: early-bird pricing on your product or equity participation in future ventures.
Why Crowdfunding Works
Validates Your Idea
If people invest in you, it proves your vision resonates. That's the first test of entrepreneurship.
Builds Your Audience
Your backers become your first customers and biggest advocates when you launch.
Proves Commitment
Running a successful campaign shows grit, communication skills, and resourcefulness — exactly what founders need.
Ready to launch your campaign?
We'll provide you with templates, guidance, and a crowdfunding toolkit to maximize your chances of success.
The Wolfpack Archetypes
Which one are you?
The Designer
You don't just sketch — you architect desire.
You see a brushstroke and imagine a collection. You think in mood, texture, and identity. You'll lead creative vision for a product that goes from concept to customer in 12 weeks.
The Product Developer
You turn vision into reality. No excuses.
You live in the details — fabric specs, construction, quality checks. You'll own production from sampling to final delivery.
The Brand Marketer
You don't sell products. You sell worlds.
You think in positioning, campaigns, emotional triggers. You'll craft the story and shape perception that drives desire.
The Digital Growth Sprinter
You turn attention into revenue.
You engineer virality. You think in funnels, hooks, conversion rates. You'll run the traffic strategy.
The Operations Wolf
You make chaos run like clockwork.
You see the whole system — timelines, budgets, fulfillment. You're the backbone that holds it together.
Bring Your Wolfpack. Pay Less Together.
Great teams aren't assigned. They're formed. If you already know who you want to build with, bring them. The stronger your team chemistry, the better your product—and the lower your deposit.
Solo Wolf
Standard Deposit
Apply individually. We'll match you with a Wolfpack based on complementary skills.
Duo / Squad
10-20% Off Per Person
Bring 1-4 friends. Lower deposit for each member. We'll fill remaining roles.
Full Wolfpack
30% Off + Priority Placement
Come as a complete team of 5. Biggest discount + guaranteed spots together + faster onboarding.
Why Teams Work Better
Pre-Built Trust
You already know each other's work styles, strengths, and how to communicate under pressure.
Complementary Skills
You chose each other because your skills complement. That's how the best products get built.
Higher Accountability
You won't let your friends down. That drive leads to better execution and stronger results.
Faster Momentum
No awkward team-building phase. You hit the ground running from week one.
Know someone who'd be perfect for a role you're not taking?
Mention them in your application. If your squad gets in together, everyone saves.
How the Program Works
12 weeks. 4 stages. 1 launched product. Powered by Fashionpreneur Arena.
WEEKS 1–3: SPARK ✨
Discovering Your Voice
- Form your Wolfpack (5 Fellows, 5 archetypes) and enter Fashionpreneur Arena
- Week 1: Find Your North — Map your Brand DNA using the Style Voice Compass
- Week 2: The Eight Levers — Craft your signature with clarity and positioning
- Week 3: Leading with Style — Establish bold brand identity and emotional resonance
- Deliverable: Brand DNA Pyramid, Competitor Map, Customer Personas
WEEKS 4–6: VESSEL ⛵
Where Vision Gains Form and Strength
- Week 4: Pattern Alchemy — Turn vision into blueprint with TUKA Tech digital design
- Week 5: Prototype to People — Shape ideas into experience through fit trials
- Week 6: Creative Systems — Build operational frameworks that let creativity breathe
- Partner with manufacturers for sampling and production
- Deliverable: Tech Packs, Digital Prototypes, First Samples, Fit Refinement Notes
WEEKS 7–9: STORM ⚡
Resilience, Drift, and the Power of Staying True
- Week 7: The Customer Storm — Lead through drift with real market testing
- Week 8: The Magnetic Brand — Attract your true tribe through immersive brand testing
- Week 9: The Collaboration Squall — Build influence through strategic partnerships
- Build campaign assets, photography, copy, and content strategy
- Deliverable: Feedback Insights, Refined Collection, Brand Story Arc, Marketing Assets
WEEKS 10–12: HORIZON ⭕
The Future of the Brand, the Self, and the Story
- Week 10: Fashion Forward — Whisper trends before they speak, finalize production
- Week 11: Leading with Legacy — Design for time, prepare launch readiness
- Week 12: Beyond the Brand — The Sailor Without a Shore launches to the world
- Execute launch campaign, drive traffic, optimize conversion, manage fulfillment
- Deliverable: Launched Product, Live Sales Data, Complete Case Study, Founder's Compass Card
At the end:
You don't submit a hypothetical project.
You present a launched product with live sales metrics, a complete Fashionpreneur Arena profile, and a legacy-driven brand story.
How the Deposit System Works
Flexible entry. Merit-based returns. Performance-driven rewards.
Multiple Entry Options
Choose between a real refundable deposit, Design Wolf-issued virtual tokens, a fully sponsored Merit Fellowship, or a crowdfunded seat. Every path leads to the same rigorous program and same earning potential.
Earn It Back Through Execution
Each week, you'll complete missions in Fashionpreneur Arena: build your landing page, finalize your tech pack, launch your campaign. Execute professionally and on time, and you earn back portions of your deposit or accumulate tokens.
Complete all missions professionally and on deadline?
You get your full deposit back or earn maximum tokens convertible to product equity.
Plus: You'll also earn performance-based payouts when your product generates sales — because the work you do here has real-world value.
Translation: You can walk away with more money than you put in
+ a launched product + a career-defining portfolio.
Why This Model Works
It Filters
Only serious students apply. We don't want tourists. We want founders.
It Motivates
The deposit or token system creates urgency. You have something to earn. That changes how you show up.
It Rewards
Execute well, and you're learning for free — or even earning. This is performance-based education.
Why Faculty, Parents & Industry Trust This
For Faculty
Design Wolf fulfills standard Graduation Project requirements with industry-grade rigor. Students submit full documentation — design rationale, production breakdowns, marketing analysis, and financial performance reports. Fashionpreneur Arena provides transparent tracking of every milestone. You're not compromising academic standards. You're elevating them.
For Parents
This isn't a risk. It's a launchpad. Your student will work with real mentors, gain hands-on experience in every phase of product creation, and graduate with proof of capability that makes them employable. Multiple entry pathways mean financial flexibility. The gamified Arena system ensures accountability and transparent progress tracking. No theoretical projects. Just results.
For the Industry
Graduates who've done this don't need training. They've already shipped a product under pressure. They know what real timelines feel like. They've mastered Fashionpreneur Arena's gamified execution system. They're ready. Sponsor a Merit Fellowship and get first access to proven talent.
Why This Fellowship Is Elite
Only 5 seats per cohort.
This isn't a classroom. It's a Wolfpack. Every person matters. Every role is critical.
No passive observers.
You'll be held accountable to deadlines, quality standards, and your team through Fashionpreneur Arena's transparent tracking system. If you're looking for low-stakes exploration, this isn't it.
Real market pressure.
Your product will face real customers. Your decisions will have real consequences. You'll learn faster in 12 weeks than most students learn in 4 years.
Selection is rigorous.
We're not looking for perfect grades. We're looking for hunger, ownership, and the ability to execute under pressure.
This fellowship doesn't make you comfortable.
It makes you capable.
This Is Your Moment
You can graduate with a portfolio like everyone else.
Or you can graduate with a product in market, sales data in hand, Fashionpreneur Arena credentials, and a story that starts with:
"I built this."
The Wolfpack is forming. Multiple pathways available.
Applications reviewed on a rolling basis. Cohort closes when 5 seats are filled.
Not for the curious. For the committed.
Design Wolf Product Leadership Fellowship • 12 Weeks • 5 Students • Real Products • Powered by Fashionpreneur Arena