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The First Round in Now Open
6th July to 25th July
What is Trendathon?
Like in any form of Mastery: we have a ‘tipping point of greatness’ – says Malcolm Gladwell basis Andres Ericsson’s research. You need 10,000 hours to achieve mastery. For the Trend Forecasters, the Trendathon is a contest you play with yourself in collaboration with others to predict the next season when it comes to lifestyle and fashion and Interior architecture trend shifts basis the current trends and colour forecast.
This Participation will certainly add the most productive part of your 10,000 is our promise and a very innovative way for you to work on your trend forecasting skills in real-time as we will enable you to use our cutting edge technology of demand manufacturing by Tukatech and Design Wolf.
In collaboration with Pantone, we have 5 Color Trend themes for this Spring-Summer 23 for you to work on to do your micro trend predictions for your client’s brands, Fashion & Lifestyle brands, retail stores, market segment and targeted end-consumer.
who are the Trendathons ?
Yes! the contest is for all Fashion & Interior Design Professionals.
Working Professional & Freelancers- Creative Designers, Style Illustration Artists, Textile Designers, Surface Print Designers, Meta-3D Designers, Graphic Designers, Stylists, Colorists, Visual Merchandisers, Interior Designers and Architects. The Contest is also open to the final semester students from the design, fashion and architecture specialisations.
What are the 5 Pantone Giveaways!
1 Gold - FHI Guide + 3 Months subscription of Pantone Connect
The Fashion, Home + Interiors (FHI) Color Guide puts 2,625 market relevant colors in the palm of your hand! Displayed in two portable, color-on-paper fan decks, and arranged by color family for optimum viewing, the FHI Color Guide is the perfect on-the-go tool for color inspiration and communication
2 Silver - View Point Home + 3 months subscription of Pantone Connect
Inspirational and informative, VIEWPOINT COLOUR is a seasonal trend book dedicated to color. Each issue includes visual imagery, material direction, and trend forecasts displayed in Pantone colors, along with color news and color psychology research. VIEWPOINT COLOUR’s lifestyle approach provides a global perspective across all design, making it relevant to today’s culture and critical to today’s color decision makers. It is the perfect entry price point for color trend news and insights for graphics, fashion, and product designers.
2 Bronze - Pantone Universal premium Products + 3 Months subscription of Pantone Connect
Pantone offers a fun selection of lifestyle products, including notebooks, mugs, gifts, personal items, and desk accessories featuring Pantone branding, each available in a range of popular colors. We also develop limited-edition products celebrating the Pantone Color of the Year™.
Registration closes on 10th Aug.
Live update Trendathon Milestones Timelines
In collaboration with Pantone – A Design Wolf Initiative
Design Wolf Council
At Design WOLF we have a creative multi-disciplinary pack of design experts, younger designers often act as mere observers and executors, to learn and implement. Although there are no established roles, the design wolve council takes advantage of their design diversity. Like In the real jungle where the Pack of wolves thrive, We will see that the females, lighter, act many times directing the stampede. The males, heavier, are usually the ones that hunt the prey once it becomes disoriented. Again, the role of “alpha” is anecdotal. In fact, the wolves do not seem to act under the command of any particular wolf. Everyone knows what to do when the time comes. So is the Council of Design wolf is structured – it is hyper-linked and not hierarchical, disrupting the business of fashion today!
The Design Council of Design Wolf is a panel of Design Experts who work to further the business of Fashion Architecture and Design in India and ensure its sustainable growth. It promotes and nurtures its over 400 members, who represent the best in Indian Design Fraternity.
