About Lesson
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To Create your digital Product development strategy you have a process, the 8 distinctive practices will give you a pathway to create your own unique product strategy.
- Sensing
- Envisioning
- Generating
- Adoption
- Curation
- Showback
- Rendering
- Trunkshow
Exercise Files
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Lesson List
Introduction to the 8 practices
This is a T-Shape program in fashion design development and not a course. The Outcome of this program will result in 1) the best design award for fashion Designers. 2) The Best Range Plan Award for Buying & Merchandising and 3) The Best Digital Marketing award for Marketing
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Sensing
Trend Superforcaster is an animal that demonstrates some degree of mastery in trend forecasting. In this module, we will examine the attributes of a super forecaster as identified by Philip Tetlock and Dan Gardner in their book Superforecasting The Art & Science of prediction. And we will get to experience applying the essence of it in the realm of fashion trend forcasting.
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Envisioning
We will now elevate from the state of sensing to envisioning, where having observed the patterns of breakdowns and patterns of breakthroughs, it's time to notice the rhythms of life in these experiences and as an artist colors and embellish them into completing stories.
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Generating
We will observe how we generate our product creation in distance, time and form. And it will happen in our conversation. The distinction between description and practice is deep and fundamental. For example, your final line is like a Map which is not the territory. The sample-set is your Product in its real existence or in 3d form which you can visualise.
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Adoption
Adoption is a practice based on a commitment to
solving a human-centric problem. This practice results in integrity-based innovation
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Curation
Art of Curation is about Selection, Organising and offering personalised tailored choices to help clients buy. Its is opposite of selling what you already have.
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Rendering
Its a process of pretotyping what your consumer cannot visualise and help them find what they really want
Story Telling (Show Back)
It's a presentation curated collection ready to go to market. To understand what value it will deliver to estimate and forecast its full-price sell-through.
Trade Show (Trunk Show)
It's a Realty Check preview of your collection to create the marketing buzz and exclusivity with an invite-only approach. The outcome of this distinction is to create consumer-generated content as part of its pre launch.
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